Perhaps it is the case that in each society there is a limited amount of space for popular sports. Once a particular sporting culture has established itself and the country’s sports fans’ conscience is occupied by particular sports, there is a diminished capacity for interest in additional sports.
If anything, this year’s Champions League Final acted as a smokescreen (or more precisely a red flare) to cover the more exciting and controversial events of a jam-packed weekend for sports fans around the world.