As News editors, when we received an invite to the Ashmolean Museumโs celebration of World Cocktail Day โ 13 May, for those who didnโt celebrate โ we jumped at the opportunity to take a break from running between protests and sending off comment requests. Instead of attending our usual 4 pm tutorials, we found ourselves at the Ashmoleanโs rooftop bar, where we were served a range of Ashmolean-inspired cocktails.ย
We arrived at the event and were greeted by a table decorated with flowers and charcuterie boards. Other members of the press, Ashmolean staff, and representatives of Gibsonโs Organic Liqueurs and Oxford Artisan Distillery joined us as we discovered new cocktail recipes and learnt more about the Ashmolean Museum.
We spoke with a member of the Ashmoleanโs brand licensing team, whose workdays are dedicated to ensuring that the museumโs โbrand identityโ is aligned with their wider narrative. Her creative domain includes art print tees developed with Topman, but extends to creative details with an ecopaint brand developing paint colours inspired by the Ashmoleanโs collections. The newly painted rooftop restaurant features โEnamel Blueโ, for example, lifted from accents on delicate pins and brooches in the enamel jewellery collection, and โBreaking Waveโ, a colour from the details of waves depicted in their Japanese woodblock prints.
As part of these efforts, the museum recently launched a partnership collaboration with Gibsonโs Organic Liqueurs, whose owner, Miles Gibson, attended this event. Gibsonโs farm, based outside Burford in Oxfordshire, grows all of the fruit and flowers used in Gibson liqueurs โ a feature of the company that is, according to Gibson, โunlike almost every other liqueur producer in the country.โ
We tried the Ashmolean Crab Apple Organic Liqueur, developed by Gibson, first straight-up and then in a crab apple martini. The liqueur is composed almost entirely of crab apples and sugar. The alcoholic base, a gluten-free organic grain spirit, was hardly detectable and allowed the pure bitter apple flavour to dominate the drink. Star anise โ subtly sweet and tinged with licorice โ added an needed edge. The liqueur bottle is enamelled with Still Life of Apple Blossom, a relic from the Dutch Golden Age, painted in the 1680s by John Verelst. The painting, we are told, was Verelstโs only one not to include a vase โ a nod to the organic wildness of the crab apple used in Gibsonโs liqueur.
We also tasted the Oxford Artisan Distilleryโs Ashmolean Dry Gin, the bottle of which featured โSpray of Morning Gloryโ, by Takeuchi Seiho, part of the museumโs Eastern Art collection. The blue and green flowers depicted in the print are a nod to the orris and exotic kaffir lime leaves, two of 17 botanicals that together created the final full, juniper-led taste. It was a flavourful base for a summery G&T, which we received garnished with a slice of jara lemon and a sprig of lavender.
If the Monday afternoon invite-only rooftop gin tasting didnโt quite align with the museumโs stated goal of making their collections โmore accessibleโฆ and relevant to peopleโs livesโ, then at least the event was such a delight that no one attending seemed to mind. The atmosphere was light, the drinks were both tasty and brand-aligned, and, as the organisers reminded us, itโs royalty income generated from products like cocktails that allows the Ashmolean to keep entry to its world-class galleries free.
In addition to free entry for all, the Ashmolean provides Oxford students and alumni with free entry to paid exhibitions and a 10% discount on all museum merchandise.