Luca Demetriadi

‘Because I Can’: Remembering Diet Coke’s dystopian rebrand in our 2020 dystopia

‘Coca-Cola found a way to convince millennials to drink Diet Coke’ – Qartz.com. ‘An authentic, self-aware Diet Coke that is really inclusive’ – Danielle Henry,...

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Luca Demetriadi

‘Because I Can’: Remembering Diet Coke’s dystopian rebrand in our 2020 dystopia

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