All advertising sells a dream, Mad Men style: the aftershave, the sports car. Here the dream is sport itself, betting on it, and the opportunities it gives you.
A record 15,000 runners took to the streets of Oxford to complete the annual half marathon on Sunday 11th October. Thousands of supporters lined the course to cheer the runners.
If anything, this year’s Champions League Final acted as a smokescreen (or more precisely a red flare) to cover the more exciting and controversial events of a jam-packed weekend for sports fans around the world.