The electoral map of Oxfordshire is set to be redrawn, with big implications for the next general election, as the four-month deadline for the Government to approve new constituency boundaries fast approaches.
Covering all 650 seats in the Commons, final proposals by the 2023 Periodic Review of Westminster Constituencies were laid before Parliament this June, following an extensive consultation by the four national boundary commissions. The commissioners decided against cutting the number of parliamentary seats down to 600; nonetheless, they made a number of significant changes in Oxford and beyond.
In particular, two wards in central Oxford, Carfax and Holywell – covering the vast majority of the University of Oxford’s colleges and a large population of students & academics – have been transferred to Layla Moran’s seat of Oxford West & Abingdon. This constituency will also receive the rural Marcham ward, while losing the outlying Kidlington and Yarnton communities.
With an early general election looking more and more likely, this mixture of urban and rural voters is likely to shake up the constituency’s political dynamics, opening new opportunities for student campaigners to find their voices, and potentially turning the contest into a three-way race between the Conservatives, Labour, and the incumbent Liberal Democrats.
These parties, whatever their national platforms, will be forced to take into account the sizeable student vote in the new boundaries when running their campaigns, and to rely on student political societies for campaign fieldwork.
Indeed, it’s possible that the focus of student political activism may shift westwards, from the safe seat of Oxford East – represented by Labour Party Chair & Shadow Cabinet member Anneliese Dodds M.P – in the face of a projected landslide for the Opposition.
Plans to split Banbury constituency in two, with Chipping Norton folded into Banbury and a new Bicester & Woodstock seat formed from wards in the District of West Oxfordshire, are also going ahead, though some responses to the consultation sought – unsuccessfully – to recognise Kidlington in the constituency’s name.
There is little demographic variation in the new Oxfordshire constituencies, with each one sporting an electorate between 69,943 and 74,356.
Representatives of Oxford’s political parties seem entirely satisfied with the changes. Layla Moran M.P., speaking to Cherwell, described the review as “very positive for the Liberal Democrats”, expressing regret for the transfer of Kidlington and Yarnton but optimism for the party’s future prospects in the county.
“The new Bicester & Woodstock, Didcot & Wantage, Henley & Thame and Witney constituencies are all very solid prospects for the Lib Dems.”
Ms. Moran M.P. further praised the Boundary Commission for carrying out the 2023 Periodic Review “fairly and effectively”, though expressed the Liberal Democrats’ preference for a “fairer and more proportionate” electoral system.
The Oxford University Conservative Association, meanwhile, told Cherwell they were “excited for the new challenges” the updated electoral map poses, suggesting that the city “could become a genuinely competitive area for our party”.
All that remains is for the Government to submit an Order in Council to put the recommendations into effect.
The Oxford University Labour Club has been reached out to for comment.
The rise of the old money aesthetic
Grab your linen shirts and Ralph Lauren loafers. Old Money is back with a vengeance. Amassing a hefty 54.3 million views on TikTok alone, the Old Money Aesthetic is dominating social media at the moment. But with some videos recommending outfits upwards of thousands of pounds, should we really be glamorising a trend that excludes so many wealth groups?
The Old Money aesthetic found its roots on TikTok in the summer of 2023. It’s a hashtag associated with “quiet luxury”, quality garments and the lifestyle to match. Popular videos see montages of champagne flutes, signet rings and – you guessed it – plenty of Oxbridge content too. The aesthetic is best embodied in an upper-class twentieth-century style found in the likes of the Kennedys, Princess Diana and even fictional characters like Blair Waldorf of Gossip Girl. Many have credited the TV show Succession with this revitalised fascination with inherited wealth, but the rise of “nepo baby” influencers like Sofia Richie and Hailey Bieber has also had a huge part to play.
The trend for looking quietly (but obviously) expensive has found a new muse for the internet age. Sofia Richie, described by Business Insider as being the “epitome of Old Money,” is a social media influencer and daughter of singer Lionel Richie. Well known for adopting Vintage Chanel, tailored Ralph Lauren and “clean girl” aesthetics, Richie has become an aspirational figure on Instagram and TikTok. This natural progression of trends from one generation to the next is to be expected, but our desire to imitate someone who has inherited such enormous wealth in a society so crippled by inequality is also undeniably strange. With Rishi Sunak reportedly considering cutting the inheritance tax and recent studies predicting a rise in premature deaths following the cost of living crisis, it might be time for us to reconsider our casual idealisation of the wealthy online.
Amidst a torrent of content advising lifestyles possible only to the top 1%, there are an equal number of posts recommending cheaper fashion duplicates that can help you “cheat” the Old Money look. Old Money isn’t as unattainable as it was in the mid-20th century, and yet the internet is abuzz with articles dedicated to uncovering the “subtle differences” between someone from “old” and “new money”. Old money “imposters” are being simultaneously encouraged to exist and exposed online in a move so egregiously classist it’s hard to believe we won’t look back on it with horror.
In a post-pandemic world of economic instability and cost-of-living crises, we have to wonder why we’re choosing Old Money and expensive-looking clothes now. Naturally, fashion, and how much people are willing to spend on it, has always been influenced by the rise and fall of economies. Following the bedazzled OTT-ness of the early 2000s, for instance, the 2008 recession saw a spiked trend for minimalism. Such minimalism is also a clear feature of the Old Money aesthetic but luxury items (another key Old Money staple) saw a notable downturn in popularity after the 2008 financial crisis.
Another possible reason for the popularity of Old Money is that it offers escapism at a time when many countries have been plagued by cost-of-living crises. Fashion, in some way, has always been able to offer a break from reality. Following the 1929 Wall Street Crash, a desire for fashion escapism manifested in cinema. The 1930s was a period that saw the chief wardrobe or costume consultant credited for the first time on screen. Clothes were important, expensive and exuberant, as actresses offered something most movie-goers could only dream of. Today, microtrends like #Europecore and resort fashion have provided Americans with a rest bite from the turmoil of US politics. Many people, clearly, are seeking some kind of distraction online and in what they choose to wear.
But it’s what these trends are distracting us from that proves most important of all. The Old Money aesthetic may just be playful escapism for some, a desire to forget the economic bleakness that surrounds them. But the hashtag is a powerful symbol and one with a damaging and problematic history. The Old Money lifestyle, for all its glamour, is a product of centuries of wealth inequality. It’s built on the fantasy of belonging to a certain class that has excluded those of lesser means and prospered whilst others struggled. It’s not the dressing up to look expensive that’s the problem here but the mindset behind it: one that, intentionally or not, romanticises classist and elitist ideals and perpetrates the notion that inherited money is somehow worthy of our adoration.
Image Source: Eric Longden/CC BY 3.0 via Wikimedia Commons