When we think of historical fashion, images of towering wigs, tight-laced corsets, heavy brocades and voluminous skirts often spring to mind – ornate, impractical, and rooted firmly in the unenlightened...
Some robotic pretentious waffle. Some cynical love songs. Some good hooks, a few nice bridges. Rinse and repeat for an album for an identikit album, with a dozen else out there the same.
What does it take to make a strong brand? Apparently not the same as it did five years ago. Georgia Watkins analyses the shift in branding strategies and the rise and fall of the logo.