Thursday 9th April 2026
Blog Page 1253

Preview: Medea

Tucked behind towers, turrets, and quads, Christ Church Cathedral Garden lies out of sight, out of mind. This week, one hundred pairs of prying eyes will stare fixated, with bated breath, on a lonesome leafy enclave, not knowing – not wanting to know – the horrors itching to spill forth. Medea, in all its grisly glory, has returned to the spotlight this May for what promises to be an unforgettable production.

The outdoor set, but a small earthen stage, prostrates itself bare beneath fading beams of sunlight and the gentle rustling of two aged trees. Silent, bar the whims of nature, a figure emerges. Pearly white clad garments afloat in the breeze, the nurse rhymes off a brief prologue in lyrical Greek and the audience, mesmerised from the outset, are transported back to the Dionysia.

From offstage, a shrill shriek fills the air: Medea has plunged headlong into a frenzy of despair. The voice, of course, belongs to that of certain Alma Prelec, who, it must be said, inhabits this complex character with prodigious ease.

Tensions stir and swell as commotion gushes onto the congested stage. With the arrival of Creon, played by Jas Rajput, things reach a feverish pitch. First abandoned by her husband for Creon’s daughter (Glauce), now, she is also to be banished, cast aside. As if walking a tightrope, Rajput strides regally left and right along the outermost perimeter of the stage – the bustling set scarcely able to contain such excitement. So close, in fact, that the hissing laments of Medea send a perfect chill down one’s spine.

Like a caged animal, lunging this way and that, Prelec’s sheer dynamism makes full use of every square inch of space available. Sprawled across the ground, pleading with the hardened king, the murderess clasps at the gravelly soil. Savage though Medea undoubtedly is, there is something palpably natural, untamed about the physicality of these stage directions. Yet, even wild beasts, let alone ‘barbarians’, rarely exhibit the ruthlessness with which Medea lashes out. Capriciously, she lusts after the gruesome details of Glauce’s untimely end. Smelling, swooning, salivating she feasts on the trembling Servant’s (Jacob Warne) stuttered words. Head reclined, Medea falls into a fit of quivering-lipped ecstasy, a sickly voyeuristic convulsion.

She is a mother who loathes the father of her sons more than she loves those same children.  As long as they live, she is mixed with Jason and he with her: by this she cannot abide. The last bitter drops must be poured, and Prelec reliably delivers with unparalleled acerbity.

Stellar performances in the respective roles of Jason (Christian Amos), Aegeus (Tom Jackson) and the Chorus, especially during the choral odes, bring O. Taplin’s translation to life.

The director, Helena Khullar, bucks the trend of recent modern adaptations, preferring a more traditional, character-driven interpretation of the ancient text. Quite literally, the audience are lured along the garden path, on course for a crash collision with the play’s “emotionally unbalancing” conclusion. What will become of her children, will she “destroy her soul in a quest for vengeance?” As the sun sets, the cloak of night descends on the stage, their troubled fates wisped away into the deadening darkness. Truly, this is a must-see!

Medea will be running from Thursday 21st of May to Saturday 23rd in Christ Church Cathedral Garden. 

Tumblr: Where aesthetics meets activism

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Picture a billboard for a couture designer. You’ve probably imagined a picture of an image featuring lithe, beautiful people right? They’re probably mostly white, or so overexposed by flashbulbs as to appear to be. Their skin’s likely a single smooth colour. If it’s a mixed gender group, there’s probably some intimation of sexuality. If it’s a same sex group it’s probably still there, but probably so is some irony that suggests it’s all just a bit of fun. This is how fashion has been sold for the last two decades.

But things are changing, as control over the image, and access to an audience, has slowly slipped away from the behemoths of the media industry. Models outside of high fashion’s conception of “marketable” are taking control of their image and capitalising

on the influential mass of engaged couture fans on social media. Suddenly, aspiring models are just a few massively ‘liked’ and ‘reblogged’ photos away from the kind of exposure only previously offered by a Vogue spread. They’re shaping their own identities and cultivating a following that provides a real, legitimising, measure of their popularity.

Tumblr has been vital in this struggle. The blogging service’s ease of sharing content has attracted audiences of socially conscious youths who engage with minority communities, and an audience searching for beautiful images and iconography. The effect? A cross-pollination of aesthetics and activism, a blend of marginalised, discerning, taste-making demographics hungry to support each other in demanding high profile representation. A Tumblr feed brings a diverse range of aspiring models to the fore. Their following then spills over onto Instagram, where the model shapes their branding, as their audience swells with every click of the ‘Follow’ button. In a culture where attention is perhaps the most valuable commodity, the under- dog has created its own spotlight.


So what’s the result? Well, last week, @jarlos420 became the first real-life gay couple signed to a modelling agency, starring in the DKNY campaign, a huge victory in an industry that is obsessed with homoeroticism but conflicted about homo- sexuality. Elsewhere, the fashion industry is being challenged by Tumblr favourite @winnieharlow, who has vitiligo, but more importantly a following of 682, 000 and contracts with Diesel and Desigual. Meanwhile Albino models Shaun Ross and Diandra Forrest have a combined reach of a quarter of a million.

Andreja Pejic’s Instagram account has reached 104,000 followers after her break from the industry last year to undergo gender reassignment surgery. She has most recently walked for Giles at London Fashion week, and having just won a huge cosmetics contract, will be the first transgender model ever profiled in Vogue. Meanwhile Calvin Klein model Myla Dalbesio is challenging size-zero casting with her 15,000 followers, as is Stefania Ferrario with her following of almost 100,000. Whilst these numbers may pale in comparison to those of Vogue’s more conventional “Instagirl” September cover stars, which highlighted Cara Delevingne and her ilk with their millions of followers, they’re a vital foothold in the industry, a tangible, exploitable, persuasive reason for audience- hungry fashion houses to cast less traditional models in their campaigns.

But the fear lingers that an Instagram following as a basis for a modelling career is a little like foundations built in sand. As easy as a following can be to amass, it can be just as easy to lose. And as always with fashion, things can fall out of style in a season. But for those hungry for diversity, the best they can do is seek it out, and give it their likes, their pennies, and their attention. Then perhaps eventually that billboard might not be quite so easy to imagine.

Don’t Mind The Gap

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Don’t Mind the Gap. What could be more apt a slogan for a conference on Anglo-German encounters in literature hosted by the German Academy for Language and Literature in London between 13 and 17 May. Among panels, talks and readings with guests from the poetic and literary scenes of Germany, England and other countries as well as the Academy’s special prize winners Neil MacGregor – former Head of the British Museum and now co-chair of the Humboldt-Forum in Berlin – and Anne Birkenhauer, a renowned translator of Hebrew into German, the conference featured an evening on writing and translating of poetry.

In the London Institute of Contemporary Arts German poet Jan Wagner chaired a highly concentrated and friendly discussion between Jamie McKendrick and Michael Hofmann, both British poets with a unique take on the evening’s topic: McKendrick has translated extensively from the Italian and Spanish and Hofmann, son of the expatriate German novelist Gert Hofmann, has become a poet writing in what is not his first tongue. To say it briefly: There were essentially two experts, two poets translating and two poets being translated present in this discussion and the format of the night really exploited this. It moved from an expert introduction of the important questions regarding potential pitfalls of translations to a truly personal engagement of the poets with their own work, to which translation leads them and which the audience was allowed to witness in this panel.

Standing out among the poems, which each panellist had brought along was Hofmann’s choice, The biology teacher, as the translation from the Polish by Zbigniew Herbert was entitled. Even without any knowledge of the polish original it was clear that Hofmann felt the gap between the two languages strongly, that the English would remain an imitation, rather than a translation of the Polish. ‘English has become very un-self-aware as a language’, Hofmann said. The discussion brought out, how compromise and sacrifice is always at the heart of translating poetry. Anyone who has put himself to the challenge of translating a poem before will know the problem: poetry is highly economical, uses dense and allusive language and, once complete, it is rigid in its form. Translation requires the opposite: freedom of expression, alternatives and most importantly it cannot afford ambiguity. Or can it? Should the reader of the translation be brought to the poem or the poem be brought to the reader? The great translations of the Classics of Homer and Vergil showed how essential these questions could be to the cultural identity of a society. How different would our literature be, had we chosen to force Homeric hexameter epic onto the English language? You name the issue, but whenever we read poetry that has been translated from another language, we should really think twice how and why it got there.

The next step was to inquire into McKendrick’s and Hofmann’s own experience of translating. ‘Often you are better off just learning the language’, McKendrick ironically remarked at some point and retold an anecdote of his relationship with the Italian poet Valerio Magrelli, whose poets he translated. Pages and pages of remarks that the Italian had made about the translations were boiled down in the process of endless telephone calls to about 6 points which show what the real crux of translating poetry is: interpretation. When the translator’s interpretation is at odds with the poet´s, who is to hold sway over what the translation should read? Is writing a poem in translation not also writing a poem and what happens to the artistic license when a translator is merely carrying out a job he is assigned? These disagreements can be tremendously fruitful for the criticism and understanding of an author’s work. As to his agreements with Magrelli, McKendrick remarked: ‘Out of the six, I think I won 4-2. Or maybe it was 3 all’…

At last things became really personal as the two poets read out their own poetry in translation. The sense of having one’s own work taken away must have been particularly poignant for Michael Hofmann, who as a native German speaker confronted his own work translated into his mother tongue. The question whether a translated poem is anything like what the author would have written, if he could write in that language, is of course imminent. Hofmann himself had felt ‘very uncomfortable’ about justifying what he translated himself, and with ‘whatever works is best’ he showed himself highly charitable to other people’s translation of his poetry. McKendrick in turn showed how the experience of translating can enrich the experience of being translated as he tried to keep his nose out of foreign poets´ translation of his work. With his light touch of humor, he merely recalled his surprise at how much of his poetry ‘could be missed out’ in the process of making sacrifices.

Wagner had begun the discussion by reading translations of Goethe’s famous poem Wandrers Nachtlied II, in English. The point of this was to question the authorship of the translations and by the end of the evening the problem behind this had unfolded a bit more. Translating poetry requires sacrifice and choice and to responsibly make such decisions, we need to interpret the poem. McKendrick, Wagner and Hofmann have shown that poets are right to struggle with this question, not accepting either to be writing someone else’s poetry anew in another language, or to simply transfer what exists into other words. There must be something in between, something that is found in translation. 

Should subfusc remain compulsory?

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Click here to vote in the OUSU referenda on subfusc.

Fashion Matters

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At the 2014 Vogue Festival, Alexa Chung said that “clothes are about manipulations: How I feel, how I want to feel and how I want others to feel about me”. Such a statement proves that fashion is more than just clothes. It is about your own feelings and about shaping other people’s perceptions of you. Clothes act as an escape; a way of expressing yourself outside the boundaries set by society. But Alexa’s statement seems to keep fashion within society: fashion is based on what other people think of you.

How much is fashion about the clothes or the person wearing the clothes? Alexa ticks all the stereotypical boxes for being pinned as a style icon, but I ask this: if someone wore the exact same clothes as she did, but was a an older, slightly larger woman, would she receive the same stylish accreditation, as it were?

Fashion is interconnected with the person. Fashion is, after all, about what we see and so it might be argued that to have someone attractive wearing the clothes enhances the overall impact those clothes have. But it’s not just about looks. Age is a factor too. A Google search of fashion ‘icons’ comes upwith the following: Blake Lively, Zoe Saldana, Rhianna, Cara Delevingne and so on. In other words, women who tend to be young. Even Victoria Beckham, who in her 40s and is often cited as one of the most stylish celebri- ties, looks considerably younger for her age. The ‘classic’ style icons from the past – think Audrey Hepburn, Marilyn Monroe, Elizabeth Taylor – all reached the pinnacle of fashion fame during their youth.

It is perhaps worrying that the first call for becoming a fashion icon is dependent on three criteria; slimness, attractiveness and youth. Without these, it is becoming more and more the case that the clothes them- selves are not enough.

There are exceptions, like Vivienne Westwood. Now in her 70s, she is still very much in the public eye for the clothes she wears. Then again, how much of this is because of her outspoken ideas and controversial views, as opposed to what she wears? Although talking about her personality rather than her looks, we are still back to the person, not the clothes.

If fashion is part of what makes someone’s identity then the clothes and the person can- not really be separated. The problem is when the media creates a certain ‘template’ for what a ‘stylish woman’ should be, typically listing only young, attractive women in their ‘The top 10 fashionable women of the year’ columns. There needs to be more diversity in how we showcase clothes and in who the media decides to pick out as stylish.

Alexa talks about clothes having the power to manipulate, but the media has also manipulated our perceptions of what fashionable ‘should’ look like. The answer to this is to make fashion more inclusive. Let’s take things back to basics by looking at the clothes themselves, not the person. By having more fashion icons who are larger, less flawless and older, we can make fashion something truly open to all.

A runner’s perspective on the Town & Gown 10k

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It is the day of Town and Gown 2k15 (well, 10k-15 to be accurate), and an early start. I awoke at 1.45 AM, less than an hour after I had gone to sleep, reading my alarm-clock as 7.45AM. Misleadingly refreshed from my rather effective power nap, my usual nocturnal lifestyle failed to acknowledge that it isn’t pitch black at 7.45am. Two days earlier my sister had instructed me to ‘carb-load’, a technique which she said was supported not by her Biomedical Science degree, but by knowledge obtained from her GCSE PE Double award. I hence decided to down a bottle of Lucozade- raspberry flavoured- which catalysed a sugar rush that I’d regret when it woke me up four hours later.

At 8.00AM, after a night of intermittent sleep, I managed to force myself up, renouncing the thought that whilst going the whole 9 yards may be a lot of effort, running the whole 10936 yards of the 10 kilometers was probably going to be too. For breakfast, I discovered I only had bread crusts- a tragedy. My only option was pilfering. They say theft tarnishes a man, but I think it also tarnished said bread, because the stolen white slices, failed to live up to the goodness of my usual seeded wholemeal. Even a cup of peppermint tea couldn’t redeem such a meal- it was a middle class nightmare of undue proportions. I left a note of apology to my flatmate, informing them that they could help themselves to ‘any amount of my milk that they wanted’, signing off with ‘#thatsoundsweird’. If you can’t cross, and subvert communication platforms at 8.32AM on a Sunday morning with a handwritten hashtag, I don’t know when you can.

Before leaving, I managed to salvage one safety pin from a draw to secure my race number, and for the vital second one, was left only with the option of a black and white badge of Kurt Cobain’s face. It is times like this that I chastise myself for trying to be so edgy. Using seamstress skills, gained from my 100% homemade fancy dress record at bops, I took the route of stapling my number to myself instead. If that wasn’t ingenuity I don’t know what is. Forget the wheel, or even the bendy bus, this was true resourcefulness.

By 9.55AM, I had started bonding with fellow runners at the start line, befriending a middle-aged man, who stated he ‘just wanted to finish’. I questioned the truth in this, given his anticipation to press his expensive sports watch as we neared 10AM. I concluded however that humility is customary in such settings, especially when faced with a girl whose number is held on by staples. We waited in anticipation for the start, entertained by the visual fall out of Keble Ball which had happened the night before. Nothing is more amusing than seeing people who thought they could get away with a cheeky walk of shame, being met with 4000 runners as they creep out of Keble lodge. One girl’s ‘statement dress’, was presumably great for a dramatic entrance the previous night, but from the sheepish look on her face, she definitely hadn’t intended for it to be seen by thousands of fun-runners the next morning.  

At 10AM we began, and I took the ‘wise’ decision to find someone to appoint as my pace-keeper. Two muscly rugby players fitted the bill for a period of time, until I had to concede that my desire to run a good time was more important than my subconscious desire to objectify attractive men. By the 4km water station I was doing well, and although I managed to drench myself with water, I reasoned I was mostly seeking the thrill of throwing the cup to the pavement like a marathon runner anyway. The feeling of superiority you get through being able to litter in a park without fear of penalty, or dented morality, is frankly exhilarating.

I managed to finish the race in a good time, and post-race I was left on a high. I’m not sure whether it was the endorphins or the champagne from the Principal’s brunch, but I felt amazing. Considering bets were being had on whether I would a) vomit, or b) cry, and that I had received six text messages asking if I had in fact managed to get up in time, I felt that the race really was a success. Compared to the stress of essay writing, and wrestling over confined books in the SSL (largely in a metaphorical sense, but not always), putting one foot in front of the other was quite simple. I challenge anyone to give it a go next year, or at least sponsor such a good cause.

Tempers flare as Trinity five-a-side heats up

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Halfway through this year’s five-a-side season, it’s easy to remember why it is so loved. It’s college football stripped to the core; any pretence which may have been established in the regular season, any tentative attempts to adopt a ‘strategy’ or ‘game plan’ is utterly blown away by the chaotic mediocrity of teams composed of players normally languishing on the bench of their college thirds.

Group 11 has already emerged as a powerhouse of talent, with Lincoln firsts and Worcester seconds tied for fi rst position and offering the possibility of a tantalising decider. The honour of the most impressive loss undoubtedly goes to captain Michael Bentham’s 11-0 defeat as head of Hertford seconds, which comes in at an impressive goal conceded every 54 seconds.

Hertford overall has had a “very mixed bag” according to captain of the first team, Alexander McAleavy, with a roughly equal mix of wins and losses across all of their teams and mid-table locations in their respective divisions. Hertford right back Toby Chelton has returned from a frustrating Hilary plagued with injury to become the college top scorer, making up somewhat for what is conceivably a porous Hertford back line.

The condensed nature of five-a-side makes for lots of these small success stories. Captain Mark Hattersley of the Merton seconds particularly praised James Zhou, who was expertly scouted as he walked to the gym after the team found themselves in need of an extra player last minute. Despite never playing before, and with the Guardiola-esque tactical advice of ‘go up front and everyone else defend,’ Zhou managed to score a late screamer to steal victory from a dogged St Antony’s side. Group 6 has emerged as one of the most balanced divisions, Merton seconds, St Antony, Oriel seconds and Pembroke thirds all thoroughly in contention, with the only true weak link invariably Wadham seconds, who according to captain Ben Zaranko are keeping up with the proud tradition of “losing every match where the other team have bothered to turn up”.

In contrast, Wadham 1Bs and St Catz seconds are separated by a single point at the top of Group 4, chased by a Univ thirds team steadily gaining momentum. Both teams have managed to achieve the rare five-a-side feat of defensive solidity and attacking intent, similar to this season’s most impressive team, St Catz firsts. Sitting at the summit of Group 3 with a goal difference of +20, it is difficult to see second place Wadham 1As finding a way past Peter Woods’ side.

St Hugh’s captain Christopher Putman, despite beating Univ seconds 4-1 and drawing 1-1 with New seconds and Wadham 1A, came up thoroughly short against Woods’ experienced squad, losing a potentially pivotal game 3-0. Blaming the ‘long trek from St Hugh’s down Iffley, which played havoc with our fitness levels’, St Hugh’s has made a positive if inconsistent start to the season, with all three teams well placed but not exactly blowing the opposition away.

While it might be a stretch to say that this year’s season has been of a high standard, with 85 teams playing across 12 groups, it is fair to say that the unique allure of summer football has not been lost. With very few clear leaders, the only thing we can definitely look forward to in the last half of the season is even more of the defensive howlers, last minute winners and hastily cobbled together teams playing games with double-digit scorelines. 

Oxford University divests from coal and tar sands

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The University of Oxford has made a decision based on ethical grounds to exclude companies involved in the extraction of coal and tar-sands from its direct investments.

Students, academics and alumni have been campaigning for the university and its colleges to divest from the fossil fuel industry for over a year, with 41 college common rooms, representing over 12,500 students, passing motions to support the OUSU led campaign.

The University released a statement on Monday 18th March, saying, “given the risk of climate change to the environment and society, Council [the University’s executive governing body] has decided to strengthen further Oxford University Endowment Management’s [OUem] engagement with and reporting of the issue.”

Council agreed “to avoid investment in sectors with the highest environmental and social risks, leading to its present situation of no direct holdings in coal and oil sand companies”. Council has also requested OUem “to avoid any future investments in coal and oil sands.”

As of 31 December 2014, the Oxford Endowment Fund consists of £1.7 billion, with an estimated three per cent invested in the wider energy sector. 

The Investment Committee of the University will report annually on its voting decisions, and Council’s Environment Sustainability team is to release a yearly report on the carbon usage of sample groups of university members and on the progress towards institutional carbon emissions targets.

Bill McKibbon, founder of 350.org, a global grassroots movement with the aim of reducing global warming, commented, “Oxford may be the greatest University on our planet, and if anyone thought its great age might keep it from shaping the future, this decision should prove them wrong. Today it has offered great leadership on the crisis of our time.”

Andrew Taylor, the Fossil Free Campaigns Manager at People & Planet, said, “Many world leaders have studied under Oxford University’s spires. They should be taking notes today. The lesson is: it’s time to phase out coal and axe tar sands.”

Oxford academics have also spoken out in support of divestment, with over 100 academics signing an open letter requesting the University divest from fossil fuels. Dr. Felix Pinkert, a Lecturer of Philosophy at the University of Oxford, commented, “By excluding investments in coal and tar-sands extraction, the University of Oxford demonstrates that universities can carry out their academic missio while also acting with moral integrity in their investment choices.”

However, the university can still invest in large energy companies that own significant tar sands projects, if coal and tar sands contribute under ten percent of the company’s total production. This has led to continued criticism from some activists, who will continue to campaign for the university to commit to divestment from all fossil fuels.

Fossil Free UK stated, “Rather than the end of the campaign, activists see this as an important victory and the first step towards a fully sustainable investment policy that would include divestment from all fossil fuel companies.”

Student campaigner Cara Turton-Chambers commented, “While we are pleased with today’s results, we as students feel that transparency is an issue within the university structures. Full disclosure of the university’s investments should only confirm what they have told us today.”

Seventy alumni will be handing back their degrees from Oxford University on Saturday 23rd May, as the University has not fully committed to divestment from all fossil fuel companies. 

In addition to the University of Oxford, four other UK universities have committed to divesting from fossil fuels: Glasgow University, Bedfordshire University, the University of London SOAS, and the London School of Hygiene and Tropical Medicine.

Profile: David Abraham

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When David Abraham was turned down by Middlesex Polytechnic for a documentary-making course, after he completed his degree in History at Magdalen, he thought he would never make it in the world of television. Now the CEO of Channel 4, he keeps a copy of the rejection letter framed in his bathroom.

Channel 4 is famously irreverent in its output, and has courted controversy from broadcasting the first lesbian kiss on primetime British TV in 1993, to the debate surrounding the documentary Big Fat Gypsy Weddings, which was dropped in April this year. Publically owned but financially self-sufficient, the 2003 Communications Act states that Channel 4 should “demonstrate innovation, experiment and creativity in the form and content of programs”, “appeal to the tastes and interests of a culturally diverse society” and “include programs of an educational nature”. The most popular shows since the channel’s inception are Big Brother, Friends, Big Fat Gypsy Weddings and The Grand National. I asked Abraham whether this “tabloid television” was sticking to the Channel’s remit. Abraham strongly challenged this view:  “I would refute the suggestion that there is any ‘tabloid television’ on Channel 4. Big Brother ended on the show four years ago, and we’ve rebuilt our channel with brilliant shows like Educating Yorkshire, Educating Essex and fantastic drama like Babylon and Indian Summers. Some people like to come up with that comment but it’s absolutely not the case about our schedule currently”. But, he concedes “we must do shows that are appealing to a broad audience, so that they can generate significant advertising revenue to then pay for things like Dispatches, investigative pieces, or arts shows”.

He cites Channel 4‘s considerable educative output – like Grayson Perry’s BAFTA Award Winning Who are You?(“Two words sum this up – original and outstanding.”- RTS website), or Life From Space (“Probably one of the most ambitious live programs ever made.”- RTS website) that won a Royal Television Society Award for Excellence. Channel 4, Abraham argues, is unfairly criticised, “There’s a balance in the schedule, but often critics want to have it both ways”. They “demand that we should be running wall to wall Open University programmes, but they also want us to be commercially self-sufficient”.  

Anyone paying attention to the debacles and controversies of the management of the BBC in the last five years will understand the mire that can surround Public Service Broadcasters and their funding. When it was suggested that BBC should share license fee proceeds with other broadcasters, Abraham was reported as saying he would rather act “with utter impunity” than receive the money. I asked him why Channel 4 turned down this possibility of public funding, and whether he thought the BBC was constrained with what it could produce/report on: “I’m not suggesting that the BBC allows itself to be directly influenced by the government, but it must constantly justify itself to parliament (…) we (a) are smaller and (b) we have a remit that encourages risk taking and are expected to be iconoclastic, that is part of our tradition. By the time I got here that idea (receiving “top slice” funding from the BBC) had run its course: we decided that we had to cut our cloth according to our means”.  

Abraham eschews public funding, but believes that private pay platforms (Sky, Virgin etc) should pay Channel 4 for including 4’s channels as part of their service. He first made this argument last year in the James McTaggert Memorial Lecture, a speech delivered annually at the Edinburgh International Television Festival. The speech provoked much furore. Sky spokesman Graham McWilliam, claimed that Channel 4 was calling for a subsidy to compensate for the channel’s “declining performance” and “this would amount to a discriminatory tax on millions of licence fee paying viewers to watch public service content that should be free”.

I put McWilliam’s criticisms to Abraham. He replied that McWilliam was Sky’s “corporate spin-meister” and that Channel 4 was only asking for a fair deal. “It’s a pretty outrageous thing to say….our revenues are approaching record levels last year and this year. We’re spending more on UK originating content than we’ve ever done before, winning more awards and more Oscars…. So I won’t take that too seriously.” “The more substantive point” Abraham continues, is that “more than half the viewing on pay platforms is to public service channels, so if one imagined a world where the public channels were not available on pay platforms, the subscribers would be hugely inconvenienced …. Indeed it’s easy to demonstrate that a number of them would not be willing to pay £40/50 per month without the public channels.” He believes that the value that Channel 4, BBC and other PSBs provide to private pay platforms should be recognised, as it is in other countries: “it’s an argument about fair value exchange between public broadcasters and private companies that are profiting from the availability of these channels for free.”

Channel 4’s content is diverse, ranging from Indian Summers (a show in the finest traditions of BBC Sunday Night Drama) to its Alternative Christmas Message. Given the number of its shows aimed at a younger demographic, and its recent ethnic minorities election debate in the wake of UKIP’s rising popularity, I asked Abraham if Channel 4 saw itself as catering to a more diverse audience than other PSBs. “With regards to young people, E4 has by far the biggest share of 16-24 year olds of digital channels, and a serious documentary on Channel 4 will typically get more views among young people than on BBC and ITV.” In terms of ethnicity Abraham argues that “Channel 4 News has a higher proportion of BAME views than other channels.” Channel 4 traditionally sees itself as the channel of diversity, broadcasting the first black sitcom, the first lesbian kiss, the first disabled and transgender mainstream entertainment shows, and in 2012 it broadcast the Paralympics. The comedian and activist Lenny Henry has argued that a separate fund should be set aside to boost the presence of BAME participants in broadcasting (in a 2014 BAFTA lecture).

I asked Abraham about representation of minorities in Channel 4. “We keep a very close eye on representation across the board, both on screen as well as behind the camera for the production”, he replied. Abraham tells me about the “joined up thinking” that goes on within broadcasters “If you want to change the whole industry, you have to look at it on a genre by genre basis. What matters in investigative journalism will differ from what matters in drama, so we have given ourselves fresh targets on what we can do with each of those genres every three to five years.” Abraham believes that it is equally important for Channel 4 to be diverse in terms of region- “in shows like Gogglebox you can see that we are around the country no particular bias to the south or the north- we represent all voices”.

I’m sure that many of you dear students are familiar with the channel’s online offering All Four, having spent too much of your time watching Raised by Wolves instead of doing that vital essay. You are not alone. According to Abraham, half of all 16-24 year olds in the UK are registered on All Four. All Four can be said to be part of Channel 4’s data strategy:  monitoring user profiles and looking at their preferences. In his McTaggert lecture Abraham claimed that “A TV channel without a data strategy is like a submarine without sonar”.  Abraham oversaw the introduction of “All Four”, which keeps track of the viewing experience. He explains “what was initially the catch up experience is now a whole range of experiences: live TV, catch up, ‘what’s next?’” What’s become clear in our interview is that for Abraham, innovation and creativity must always be supported by Channel 4’s independence and commercial viability.

There has been much concern in some quarters as to what a publically owned but commercially funded BBC might look like if the licence fee is abolished. The experience of Channel 4 might suggest we do not have too much to fear.