THE UNIVERSITY has spent over £40,000 re-branding itself with a new corporate identity and website, despite criticisms from senior academics that doing so was “naïve”.
The cost breakdown, obtained through a request under the Freedom of Information Act, includes £35,000 on consultancy fees, £1,500 for the production of the style guide, and £6,000 on the purchase of new fonts for use within the University.
The re-branding involved a redesign of the University crest and the commissioning of a new font, and coincided with the launch of the University’s Internet homepage.
It has also developed a single logo, dubbed the ‘Quadrangle’, to be used as the ‘primary branding device’ for all public relations material, and has specified the exact colour and font sizes to be used. In addition, it provides a ‘branding toolkit’ website for staff, which includes a style guide and exact instructions how the logo is to be used.
But a professor at the Saïd Business School has criticised the decision to spend the money on a new corporate identity. Douglas Holt, L’Oreal Professor of Marketing, called the branding exercise “trivial” and said that the University’s reputation did not depend on its brand image.
“It is an unfortunate misperception of branding that it is largely to do with visual images,” he said. “Visual identity can be a very important aspect of branding if you’re talking about vodka or fashion. But usually brands are forged in the hard work of delivering a superior product over many years. This is certainly true in the case of Oxford.  Oxford’s trademark is the vessel that carries hundreds of years of experiences with, media reports on, and discussions about the University.
“The value of the brand didn’t come from having a nice logo, but for creating knowledge and delivering education in a distinctive way and becoming famous for doing so. For brands with trademarks so deeply embedded in historical meaning, it is usually quite dangerous to mess with them much, which thankfully they didn’t.
“To think that a modest tweaking of the visual identity system will have significant impact on how people perceive Oxford would be naive.”
A spokesperson for the University said that the re-branding was necessary for commercial reasons. She said, “The purpose of the re-branding is to ensure that the University’s visual identity reflects Oxford’s rich history and its ambitions for the future. We hope that this new branding will make Oxford University stand out in the competitive global arena.”
 
Additional reporting by
Tom Seymour

Terrified students were injured after a stampede in the queue for Filth nightclub last Friday night, with OUSU officers blaming the club’s owner for ignoring student safety.People were crushed against metal barriers and suffered bruised ribs after the busy queue became a surging crowd on the Westgate Centre staircase. One student described the incident as a “smaller version of Hillsborough.”
Hundreds of people are thought to have made their way to the club late on Friday night, including many who had been drinking at Cardinal’s Cocktails at the Town Hall. The club’s bouncers were operating a ‘one out, one in’ policy, and tried to prevent disgruntled people in the queue from leaving. The crowd became aggressive, pushing and shoving, causing people to be crushed against the barriers and fall down the stairs.
Kate Denham, a third-year student at Lincoln College, said, “It was really dangerous, and they didn’t deal with the situation, which was escalating, for a whole hour. Then suddenly all of these security guards in bright yellow jackets, at least four on my section of the queue alone, appeared and started just shoving at the crowd. People were getting severely winded on the metal security barrier.”
Denham said that she approached a security guard and asked him not to push people, as it was making them fall down the stairs. The guard laughed at her and refused to let anyone out of the queue.
“They repeatedly ignored me until I finally managed to let one of them see that I actually couldn’t breathe because the metal bar was pressing so hard against me, then he panicked and lifted me out of the crowd. If anyone had fainted or passed out in there they would have sustained severe injury, if not been trampled to death,” she said.
One Lincoln student, who wished to remain anonymous, said that she sustained bruising and abdominal pain after being caught in the crush. “I was winded and got a bit bruised on my side,” she said. “We were queuing and the queue was so big that no one could see there was a metal bar. Everyone was trying to push forward and shoving backwards and forwards. A bouncer came over to sort it out and shoved me, so I got the full force of the bar.”
She added, “They [the club’s management] weren’t very safety conscious at all. A lot of people were shouting to get out of the queue.” 
Brasenose student Karen Angus blamed drunken students who arrived in the queue after Cardinal’s Cocktails. “I lost the other three people who I was queuing with because so many people tried to push in. One guy jumped over the barrier in front of me and was trying to pull some of his other friends over the barrier so I said to him that it wasn’t fair and that I’d lost all my friends in the queue now because they’d all pushed in. He replied by saying, ‘Well just go and get some more friends then,’” she said.
Louise Randall, OUSU Vice-President for Welfare and Equal Opportunities, said, “Filth is run for profit by an independent club promoter, rather than a service for students. We’re really sorry to hear that it was an awful night because we want all students to have a good night regardless of where they go, and the student safety concerns are obviously worrying.”
She added, “If Balreick [owner of Rock Oxford] is unwilling or unable to provide adequate protection for students at his nights then students should vote with their feet. There are a number of alternatives on a Friday, including OUSU’s own Zoo night at Risa. No student should have to go to a night that they feel is unsafe or just not fun.”
OUSU Vice-President (Finance), Rich Hardiman, also criticised Balreick Srai’s promotion nights at Filth, saying, “We spend the majority of our profits from Zoo by putting it back into services. That’s the difference between us and Balreick.  It sucks that somebody feels they can take students for a ride and treat them like dirt. I think it’s a really sad thing that anyone can get away with treating Oxford’s students that badly, just to make a bit of money.”
Balreick Srai, owner of Rock Oxford, declined to comment on the incident.

Full Time Executive: President

To take office in June 2008 for one year
After Three Rounds, with the following first preferences:
Lewis Iwu 1154
Olivia Bailey 761
Tom Lowe 551
Dean Robson 392
RON 67

LEWIS IWU ELECTED

Full Time Executive: Vice President (Welfare and Equal Opportunities)

To take office in June 2008 for one year
After First Round:
Roseannah McBeath 1111
Kat Matfield 599
RON 212

ROSEANNAH MCBEATH ELECTED

Full Time Executive: Vice President (Access and Academic Affairs)

To take office in June 2008 for one year
After First Round:
Paul Dwyer 1600
RON 340

PAUL DWYER ELECTED

Full Time Executive: Vice President (Charities and Communities)

To take office in June 2008 for one year
After First Round:
Jack Welby 1288
RON 280
JACK WELBY ELECTED

Full Time Executive: Vice President (Graduates)

To take office in June 2008 for one year
After First Round:
Kaushal Vidyarthee 98
RON 22
KAUSHAL VIDYARTHEE ELECTED

Full Time Executive: Vice President (Women)

To take office in June 2008 for one year
After First Round:
Rachel Cummings 815
RON 57
RACHEL CUMMINGS ELECTED

Part Time Executive: Women's Officer

To take office on Saturday, 9th Week Michaelmas 2007 for one year
After First Round:
Kate Halls 334
Katherine Wall 386
RON 32
KATHERINE WALL ELECTED

Part Time Executive: Graduate Academic Affairs Officer

To take office on Saturday, 9th Week Michaelmas 2007 for one year
After Second Round:
Sarah Hutchinson 46
Herman Tam 49
RON 0
HERMAN TAM ELECTED


Results taken from http://www.ousu.org/news/election-results-2007-last-updated-at-04-47
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New RESEARCH has revealed that a 16th century Oxford student made significant contributions to some of Shakespeare’s best-known plays.
The study shows that Thomas Middleton, who matriculated at Queen’s College in 1548 but never graduated, wrote hundreds of lines in Shakespeare’s Macbeth and Measure for Measure. 
The research, conducted by 75 scholars worldwide with the help of a computer database, compared words and phrases used in other works by Middleton but not by Shakespeare, as well as allusions to historical events that took place after Shakespeare had written the plays.
Middleton’s contribution is considered so significant that both Macbeth and Measure for Measure are to be included in a new two-volume complete works of Middleton, which will be published next week by Oxford University Press.
For many years it has been suspected that the playwright, who had some success in his own right, contributed to Shakespeare’s work, but recent studies say that Middleton authored many more lines than previously realised. 
The research shows that in Shakespeare’s original Macbeth the ‘weird sisters’ were not witches but female fairies or nymphs played by boy actors.

OUSU’s Vice-President for Access and Academic Affairs has been reprimanded by the Returning Officer after attempts to promote a new initiative violated electoral rules.
James Lamming is responsible for a new section of OUSU’s website where current students can submit profiles of their experiences applying to and being interviewed at Oxford.
At hustings held last Friday, Lamming asked the candidates for President to send in profiles of themselves, suggesting that it would provide good publicity and that he would publish on his blog the order in which profiles arrive.
However, Returning Officer James Dray ruled that Lamming was in direct violation of electoral rules as the blog would give unequal publicity on a media platform.
Lamming said, “Early on Saturday afternoon I sent each of the candidates who had said yes to my request an email reminding them of their promise in hustings the previous day, and explained the details of what was needed in an interview profile.”
He added to candidates that by doing so they would be engineering positive exposure for their up-coming election.
“In the emails, I said that I would publish in my blog on Monday the order in which profiles arrive, giving the implied threat that the student body would know which candidates matched their words with deeds. I also offered ‘bonus points’ for candidates who solicited further profiles from their friends to help me collect dozens and dozens of profiles,” he said.
The Returning Officer was forced to contact Lamming as his actions flouted electoral rules.
Dray said, “I banned the candidates from submitting the profiles as soon as I heard what was happening, as it violates the restrictions on certain types of electronic communication as well as the need for fair and equal coverage.”
Lamming criticised the regulations’ implications, saying, “James Dray is justified in enforcing the rules, which turn out to be fairly clear against what I was light-heartedly suggesting to do. However, on a more serious point, I think it is a shame that students can’t discover which candidates are just hot air; promising much but doing little.
“The website is becoming really valuable, so it is a shame some of the candidates aren’t helping out when they said they would, but I hope other students across Oxford will act and send in a profile,” he added.

I was excited to come across this page on N24.de, the website of one of Germany's two main 24-hour news channels. (The other one's n-tv). It looks like a selection of BBC-style blogs by the people we see on the box.How wrong I was. The whole point of blogs, as I hope to be demonstrating with this series, is that they need to be frequently updated and timely. So why haven't the 24ers added any posts to the "Reporters" section since August? They seem to have got some good catches there – Katrin Sandmann, as her online CV proudly tells us, has been a correspondent in Jerusalem, Amman and Baghdad. So why aren't we hearing from her? The only real blog on the site that seems to be active is Political Editor Michaela May's May Blog, but it reads like a few rushed pieces of incoherent smalltalk.The blogosphere has been a huge plus for the media in Britain and revolutionised the way some of us approach the press. How long's it going to take for N24 to realise its importance?
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A Professor of Diabetic Medicine at Oxford has been recognised in Japan for his research into the medical condition.

Professor Rury Holman, founder of the Diabetics Trial Unit, was awarded the ‘Outstanding Foreign Investigation Award’ by the Japan Society of Diabetic Complications after launching two major studies: the ongoing

4-T trial compares the safety of insulin treatments for those suffering from Type 2 diabetes, whilst the UK Prospective Diabetes Study assessed over 5000 patients, with its findings providing more insight into how the condition can be controlled. Professor Holman said that he was ‘delighted’ on receiving his award. 

by Katherine Hall
 

A drug prescribed for decades to help reduce blood pressure may develop into an important treatment for MS, say researchers at Oxford University. 

Amiloride was found to reduce degeneration of nerve tissue in mice by limiting the amount of calcium entering cells and the research team are now planning a trial in MS patients.  However, Professor Lars Fugger from the Medical Research Council Human Immunology Unit said that progress will be slow. 
“To develop a drug from scratch takes 10-15 years and a billion dollars and some of them are abruptly halted by unexpected side effects”, he warned.by Joshua Harris 

A new Centre for Early Modern Studies was launched this week at a reception in Jesus College. 
The Centre, based in the English faculty, brings together specialists in a range of disciplines including English, history, theology, music and oriental studies to promote research and study in the Early Modern period.  A conference on ‘Rethinking the Early Modern’ is planned for Trinity term and the Centre is keen to develop greater graduate involvement. 
Dr Paulina Kewes, Fellow in English Literature at Jesus, said that the Centre offers “significant intellectual as well as career-development opportunities” for students.
 
by Joshua Harris
 

The Universities of Oxford and Bangor have together launched a million pound study into a new therapy designed to help prevent patients relapsing into suicidal depression. Rebecca Crane, of the Centre for Mindfulness Research and Practice, said that the team was “optimistic” of establishing a new preventative approach to tackling depression. The treatment, based on ‘mindfulness’, encourages individuals to accept emotions and to approach experiences with openness in order to reduce stress. The therapy is to be trialled in both Oxford and North Wales.

by Rob Pomfret