All advertising sells a dream, Mad Men style: the aftershave, the sports car. Here the dream is sport itself, betting on it, and the opportunities it gives you.
A record 15,000 runners took to the streets of Oxford to complete the annual half marathon on Sunday 11th October. Thousands of supporters lined the course to cheer the runners.
The initiative, Supporting Male Athletes with Eating Disorders (SMAED), aims to break down the barriers of `toxic masculinity` by providing a network of support for athletes with eating disorders.