Smith’s appointment has raised some serious questions about the extent to which nepotism and celebrity is superseding artistic talent in the fashion industry at present.
The clean girl has become ubiquitous throughout celebrity culture, magazines, and social media in recent years. Her brand prescribes a lifestyle, a kind of idealised minimalism.
Some robotic pretentious waffle. Some cynical love songs. Some good hooks, a few nice bridges. Rinse and repeat for an album for an identikit album, with a dozen else out there the same.
What does it take to make a strong brand? Apparently not the same as it did five years ago. Georgia Watkins analyses the shift in branding strategies and the rise and fall of the logo.