It's a health and safety risk. As Times columnist Daniel Finkelstein points out on Comment Central:

Goethe’s novel Die Leiden des jungen Werthers (The Sorrows of Young Werther) was published in 1774. And its publication was followed by many reports of young men shooting themselves. Why? It was widely believed that these suicides were copies of the death of the novel's hero. When academic David Phillips studied copycat suicides in the early 1970s, he coined the term Werther Effect.

Case closed.

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