Xchanging PLC, a global business re-invention company, is to become the first title sponsor of the 156th annual Oxford and Cambridge University Boat Race next April.
The new event logo, visible along the Putney-Mortlake course, will feature Xchanging’s brand. The Race has been drawing increasing audience figures, with 153 countries screening the event in 2009.
The 2010 Xchanging Boat Race commences at 16.30 BST on Saturday, 3rd April.
