“Look what you made me do”: Taylor Swift’s reinvention
The reinvention of her ‘reputation’ is not a change of character nor a sudden shift in her attitude to the spotlight. The Reputation era was simply a rebranding of sound, lyricism, production and image which worked to provoke her audience and, ironically, sustain her reputation.
Oxford’s reputation catches up with Cambridge for first time
"Slow burner" improvement to reputation follows first female Vice Chancellor
