The Oxford Word of the Year award, run by Oxford Languages, is intended to be a word that ‘reflects the ethos, mood, or preoccupations of that particular year and to have lasting potential as a word of cultural significance’. It is decided through various means, including individual social media suggestions, and high-tech software which scans millions of words from online publications over the past twelve months.
"According to the National Literacy Trust, 16.4% of UK adults (7.1 million people) are functionally illiterate, which has been strongly linked to reduced economic, physical and personal wellbeing. Problems start early, with one in five 11-year-olds unable to read well."
The company will also sponsor a new competition, the Lidl Undergraduate Prize in German Studies and a fund to support students on their year abroad
Jaleh Brazell reﬂects on family, ﬁsh and chips, and having a name no one can pronounce