The Programme’s senior researcher, Dr Brian Cook...suggests that simply increasing the availability of plant-based alternatives could nudge consumers away from meat-based meals. He emphasises the role that supermarkets like Tesco should play in pushing this transition.
"Oxford Vegan and Vegetarian Society (VegSoc) are launching a new 'Two Day A Week Campaign'. This would involve Oxford all colleges serving two hall meals a week completely meatfree."
Creating an aura of exclusivity around a philosophy which can, realistically, only be elevated above the status of a social statement to become genuinely impactful with mass participation, is entirely counter intuitive.
